Social Media Tools: Helping Hands in Marketing

Recently, the Social Media Examiner has created a report on social media marketing. According to that survey, questions about social media tools were in top five. More than 84% marketers are confused about what tools they should use.

Yes, it’s a common suggestion to choose the best or perfect social media tools. Perfection has its own definition. You need to choose the tools according to the nature of benefits.

There are a lot of discussions about popular tools. You will get the discussions just by a single click. So, I thought I should say something about some unpopular but quite effective social media tools. I don’t know how many of you have gathered real knowledge about Google+. I use some of its tools and trust me, it works great!

Circle Management

The circle management of Google+ is treated as the most innovative and unique feature among all social media tools. This tool gives you the freedom of creating circles based on the common interests of the people.

You are free to make unlimited number of friends. But the number of circle is restricted in 5000; it means you cannot create more than 5000 circles. This system makes you think about the importance of circles.

CircleCount is used to find out your shared circles. Nevertheless, Circle Count also helps you in knowing your rank within the Google+ community, communication through your post and other small things.

Another useful circle management tool is Circloscope. It has both paid and unpaid versions. You cannot keep an eye on who is inactive in your circle. Circloscope remove that inactive users and also people who do not circle back.

Social Sharing

In Google+, sharing follows different process unlike other social media. These two social media tools, thus help you in sharing easily in Google+.

You can reply without any hassle by using its “Reply To Author” and “Reply” button in case of Google+ comments. It has also additional sharing option. These have made Google+ usage easier and comfortable.

The DoShare tool is not yet much popular because it can neither be used for community updates nor for personal updates. It only helps in scheduling your updates on Google+.

Friends+Me helps you in spreading your network on Facebook, Twitter, Linkedin etc. social media by reposting your post on Google+. The most important feature of Friends+Me is that, all kinds of devices are capable of using this tool like tablets, smartphones, desktops or laptops.

Images

Without a catchy and high quality image, it is nowadays impossible to attract your viewers. Here are some tools by which you can do image aggregation, manipulation and curation resources.

Flickr’s fancy version is PhotoPin. It gives you the freedom of reviewing the photo and downloading it. Most importantly, it provides you the HTML code so that your photo can be given proper feature.

Like the name Awesome Screenshot, its service is also awesome. You get a choice of capturing the full page, particular portion, annotate it circles, rectangles, arrows, text and lines etc and then you can save it to your PC.

Compress PNG compresses images into a PNG-8 format. I cannot explain how helpful this tool is in maintaining the size of your image.

Curate.Us helps you in making screenshot clips so that you can share web contents in other social networks like Facebook, Linkedin, and Twitter etc. They have also a capacity of placing back links.

List of social media tools out there are endless and new ones keeps popping out every day.  Above discussion is helpful to your business in terms of exposure. Do more research on these marketing tools and extract the usefulness. It will be gainer I must say.

To Your Success

Lucy Bieri..