The Energy of Social Business is Engagement

Have you ever been to a country, that the county engages you with activities, unique food and friendly people? This is because the Government of that country set up a program to teach its citizen of the value of tourism for the country.


It can be argued that the strategy of  Tourism in that country is for the engagement of its people is at the forefront, tourism brings the country foreign exchange..

The same goes for your Social business, your nurture relationship with your friends and followers.

So what is engagement? Very simple, it is the way that a company or country holds the attention of its ecosystem, so for you, this is your customer or potential customer, friends and followers.

Engagement is personal

It drives business to think of being not only business to business but also people to people. Engagement is always two ways, meaning dialogue, interaction and interest through both parties.

Below are some of the questions you could ask around engagement with your ecosystem

•  How will you hold your ecosystem attention in new ways that increase interest and loyalty?

• How to involve them more effectively and directly?

• How should you use two – way collaboration to sync with your ecosystem?

• Can you hear the voice of your customers through the vast amount of data out there?

• How can you personalize your engagement with your customer base on their online behavior, previous experience and profile information?

As a leader of your business, you should have aligned your goal and how to tackle competition. Now engaging your ecosystem  is now a top priority. Why? Because the customers of today and tomorrow have different level of expectation in terms of engagement.


They want a leadership team and friendly environment with knowledgeable about what they tweet.. If you don’t have good reputation, your friends and followers will not consider your brand and if they do decide to go with what you have to offer, you always have to be available at any time if they need your support.You have to show to them that you have experience like no other.

They even expect you to anticipate need before they are demanded.

The engage work stream will help you create exceptional experience to attract and retain customers, engagement is real and active. The experience needs to set you apart in the market place and become a long term competitive weapon, not just a fleeting advantage.


The social business has engagement through experience, the feeling of good friends at a party, the trusted neighbor over the backyard fence, the perfect retail experience, the wisdom of the crowd. In short, the engagement will come from daily experience with your business.

A social business experience is not a hard sell but a relationship through your community activities that humanize the corporation..

To your Success

Lucy Bieri