Every Business has to generate trust in its brand, product and service; it is the one that is real and very important, Trust is crucial and should not be over looked.

Whether offline or online, people like to do business with person they trust.. Leveraging online tool to build your Brand, your relationship with your target audience will depend on the concept.

The Concept of Trust

With so many network marketing business online and information over loaded, people are confused and don’t know who to trust. Who do we trust becomes critical question to answer?

Trust Guards and protect your online business reputation because your online reputation is how people will view your business from the content you put out there.

Building trust and reputation with customers and prospect requires a good thought and focus. For you to generate trust, it is necessary to engage with honesty and value, it is not enough to only focus on customer’s interest, but trust is built by understanding where your audience spends time and their motivations.

Trust and reputation are built by making the customer successful

Building business relationship is not very different from building relationships in real life. Interactions build trust over time. As you build more positive relationships, you create a positive reputation. In the digital world, the relationship you throw can connect with people and places you never thought possible.  Social Business retains shared opinion of friends and trust resulting in reputation that extends to personal and Brand, thus creating an environment that truly engages others.

Your network marketing business online is about people and relationship and not about the latest tool,

People want to buy from someone who acts more like a friend, someone who cares and want to help them, they want to trust the advice you give them on solving a problem.. In short, your customers are seeking a relationship with you that is not one sided.

Why Trust is so important

When you are distrusted, people will believe negative information about you, but when you are trusted, more positive message will be repeated and believed. In business setting, above all, trust enables people to do business with each other.

 Trust is contagious and exponential growth can occur when your loyal customers and followers advocate on your behalf to their friends. In return, this will help you to gain more customers.

Note, it is the friends among friends that catapult Facebook and LinkedIn to what it is today. People trust their friends before they make any purchase decision and therefore that relationship is a valuable item. With the world being interconnected, one of the most valuable currencies in your business trust is shown in your reputation online as well as offline.

Developing your trust plan

Part of your digital business agenda is to develop a plan for actively creating and guarding your social trust. Building social trust is one of the most things you will do and it is achievable through three components for developing social trust in the social business agenda.

• Expertise, thinking like a leader: one of the top keys in building trust in your subject matter expertise. “Expert” is credible source of information, trusting an expert is always high, people believe they can learn from an expert because they provide highest value sources, that is showing leadership in your field.

• Responsiveness and Consistency; If a potential Customer/ prospect ask you a question online, requesting more information on what you are offering and you either don’t get back to the person or you take ages to respond. This is sending the wrong signal to your customer. Lack of responsiveness sends a signal of lack of importance. Trust result from building and maintaining a relationship. It takes time and dedication. All this boils down to best practice.Make time and commit to long term relationship.

Always responds to your customers and potential Prospects. Engaging in social world needs time, and most of us make excuse that we don’t have time, but you can always make time to engage with  your friends and follower to ensure that you provide them appropriate response in timely fashion to sustain your trust with them. Being available and responsive to customers comments, question or complaints is an essential element for creating a relevant, authentic online presence, this effects whether your followers trust you and your brand.

• Transparent and Open Conversation: Online, there is no longer privacy, everything you do or say is out in the open; every mistake, every decision, every action, every response, every success. To establish trust around your brand you need to be completely transparent. Trust is very important in today’s economy. Openness and transparent will disarm negative news or discussion and enable to get in front of problems before they grow too large. Never turn deaf ears to your followers. Your Followers will embrace your transparency as a social business.

Developing your trust plan, will able you to leverage your social agenda, focus on driving trust throughout your network thus driving your network marketing business online  into a new market of success.

Appriciate if you could comment and share
To your Success
Lucy Bieri