Three Characteristics to Making Your Home base Business a Social Business

A social business is a business that embeds “social “in all of its processes, connecting people to people, people to information. You engage your home base business with your chosen audience in a two way
dialog with social tools. It is different from social media, in that social media primarily addresses or focuses on marketing and public relation.

Inside each of us is a desire to be social and in return feel connected to other people. The internet has connected us, satisfying that social desire.
In order words you want to move beyond your four walls focusing on relationship with people  outside using technologies and platform to connect in trusted and experiential ways.

Making your home base business a social business will bring you value and this can be done by being engaged, transparent and nimble. Thus setting value that is beyond marketing activities.

• Engaged: Connect with individual, whether customer or not, and establish greater exposure to your home base business. When you engage with people you build the basis of trust across your network, willing and openly sharing information, this develops a deeper sense of loyalty among your audience. It empowers these network with collaborative mind needed to engage each other to solve your home base business challenges.

• Transparent: Making your home base business a social business, means you always learn. Capturing knowledge and insight from different sources, allowing you to sense trend and changes quickly and adapt the changes into your home base business as it occurs. Example, I’m in a network of likeminded people, the sole purpose of this network is Q&A. Ask question and you get the answer, to solve your business problem and capture new business opportunities.

• Nimble: making your home base business a social business, you will leverage the social network to speed up your business, gaining insight to make quicker and better decision. You will be able to get information to your customers in a new way faster. Supported by ubiquitous access on mobile device, new ways of connecting and working together. Engaging in social business, you will be able to turn constraints into advantage. Your Business will operate freely delivering great value and adapt quickly to changing marketplace.

Adopting social business is that you understand how to embrace social technology, use it to get value from it.

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To your success
Lucy Bieri