“The true entrepreneur is a doer, not a dreamer.”
Nolan Bushnell

Friday, December 13, 2013

Are You Wondering How To Use Social Media Like Others?

Social MediaSocial Media is important for exposure, you need to explore the many different tactics for working within this medium.  First, one has to map out an endgame, or a goal, to reach and create different approaches to reach this goal.  Whether that approach is a blog or Twitter post, audio/visual content, or using a person-to-person platform such as Facebook – approaches must target a clear audience, promote a clear product, and stand out in a sea of marketing.  Working from home on a startup business or online niche market is no different – you must have a superior product and a superior marketing approach to be successful!

 The most important first approach to reach a goal is to understand the social outlets available and how they are being utilized by other marketers.  In order to be competitive in the market of social media, one must be completely familiar with the world of social media.  The 2013 Social Media Marketing Industry Report (http://www.socialmediaexaminer.com/social-media-marketing-industry-report-2013/) is a great place to start in familiarizing oneself with the many approaches available. 

This report offers information on the social platforms being focused on presently and in the future, the top social media questions marketers want answered, investment information, a rank of the most and least used social media platforms, and more in a 43-page report – and it's free!

There is no better way to learn the who, what, when, where, why of social media marketing than this free report featuring 43 pages of social media approach ideas for new marketers.  You must always be conscious of your product, its customers and how to reach them.  If the product Make money onlune niche, perhaps the target demographic is predominantly people from eighteen years old Mail/ Femail.  In this case, marketing would have to be interesting and engaging to this audience and in a place that they'll see with frequency.  So we need to research;

1. What is interesting and engaging to this customer?
2. How much they can spend and what deals will appeal to them?
 3. Which website and social media platforms are they most likely to visit?

Once we've answered these questions, with the help of the 2013 Social Media Marketing Industry Report, you can design our visually stimulating and informative advertisement, place it on social media sites such as Facebook, LinkedIn and Twitter, and offer deals appealing to the frugality of this demographic.  The deal must appeal to both their sense of frugality and their sense of accomplishment simultaneously.    
The next step will be to make your offer circulate itself.  As marketers, we need to ask ourselves how to get our customers to promote the products themselves, in effect, doing our job for us and leaving us free to flood the market elsewhere.  Gone are the days of a product not selling itself, this is exactly one of the benefits of Social Media Marketing!

So before going any further, take some time to learn the market, devise a goal, make a plan for reaching this goal, and research!  Social Media Marketing is a world based on market research, knowing ones audience, and appealing to their sensibilities!  Once you've devised a goal and a plan for reaching that goal, you can find new and interesting ways of engaging with your audience in a social media platform.
 Let's Start!
 To Your Success
Lucy Bieri

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